Senior Brand Ambassador

    Senior Brand Ambassador

    Duration: 6-12 Months



    Upon completion of our J.B.A. phase, a management candidate is promoted to the position of Senior Brand Ambassador aka S.B.A. To effectively lead a team and manage a sales and marketing campaign for a Fortune 500 client, it is necessary for one to be well versed and experienced in every aspect of leadership and management. Thus, this phase of training is considered our “dress rehearsal for management,” and is the longest and most intensive of our development process. Advancement through the S.B.A. phase is not determined by time or seniority, but rather by demonstrated mastery of each component of leadership and business acumen.

    Development Focus
    • Principles of Leadership
    • Psychology of Leadership
    • Habits and Characteristics of great leaders
    • Leadership by Example
    • Establish Personal Mission Statement
    • Training, Coaching, and Development of Others
    • Fundamental understanding of training techniques and developing talent
    • Mastery of field sales training
    • Ken Blanchard Situational Leadership Training
    • Active/Empathetic Listening
    • Verbal vs. non-verbal cues
    • Reading emotions
    • Crucial Conversation Execution
    • Execution of Sales Training Workshops and Seminars
    • Learn to Teach Advanced Sales Techniques
    • Analyze Trainees Strengths and Weakness, Diagnose, and Coach Accordingly
    • Organizational Psychology
    • Team Leadership
    • Effective use of delegation
    • Creating and developing a leadership core within an organization
    • Personal Development
    • Blanchard DISC Profile Training
    • Time Management/Priority Management
    • Advanced Franklin Covey FOCUS Training
    • Franklin Covey Leadership Planning Guide Provided Upon Promotion
    • Identifying personal values and priorities
    • Clarification of personal mission statements
    • Development of Short-term, Mid-term, and Long-term business and personal goals.
    • Concentration in goal execution through monthly, weekly, and daily planning, with a major emphasis on effectively balancing social/emotional, mental, physical, and spiritual needs. To Live, to Love, to Learn, to Leave a Legacy.
    • Public Speaking
    • Effectively lead Team Meetings ranging in size from 5 to 30 counterparts
    • Topics ranging from Financial Management Education to Psychology of Social Interaction and Business Leadership
    • Techniques of an effective public address
    • Communicating ideas, principles, philosophies, lessons, and vision
    • Audience Engagement
    • Dale Carnegie’s Successful Public Speaking Seminar
    • Campaign Management
    • Effectively Manage and Lead Entire Marketing Campaign
    • Manage by the numbers
    • Goal Accountability, Meet Client Expectations
    • Communicate campaign updates, new product implementation, Manage quality control,
    • Run daily training workshops, meetings, lessons
    • Help to create campaign strategy, competition, employee incentives, and techniques for driving productivity
    • Fundamentals of Personal Financial Management and Responsibility
    • Creating a personal budget and breakeven
    • Expense Tracking
    • Debt Alleviation
    • Loans, Accruing Interest, Understanding of Credit
    • Developing a savings plan
    • Thorough understanding of Wealth Creation and habits of the wealthy
    Introductions to "Cashflow"
    • Recruiting and Talent Scouting
    • Master ability to talent scout prospective candidates through full interview process
    • Thorough understanding of recruiting philosophies, psychology, and principles
    • Recruiting as it pertains to Business development and organizational growth
    • Recognition of critical qualities and characteristics of top talent
    • Effectively reading and constructing a business resume


    Required Reading

    • “The Autobiography of Benjamin Franklin” -Benjamin Franklin
    • “The 7 Habits of Highly Effective People” -Steven R. Covey
    • “Leadership and the One Minute Manager” -Ken Blanchard
    • “Strengths Finder 2.0” -Tom Rath
    • “The Millionaire Next Door” -Stanley and Drake
    • “21 Secrets of Self-Made Millionaires” -Brian Tracey
    • “Good to Great: Why Some Companies Make the Leap and Others Don’t” -Jim Collins
    • “Wooden on Leadership” -John Wooden
    • “21 Irrefutable Laws of Leadership” -John Maxwell


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